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Startup lets you keep your day job!

Two of my friends just started a new startup called KickoffLabs. If you have an idea but need to keep your day job because you’re homeless adverse, then KickoffLabs is working on a way to help.

Mr. Watermasysk and Mr. Ledgard are seasoned technology professionals, especially in the social realm. I had the pleasure of working with both of them while at Telligent Systems. Telligent creates enterprise social networking software with impressive clients like Microsoft, Intel, MySpace and others.

Their resume’s speak for themselves. With their backgrounds I expected this to be cool; and it sounds like it!  Scott lead the development team that created one of the hottest social platforms, and Josh ensured execution through stellar leadership. With vision and execution in their pockets, I expect great things.

First, though, here’s the teaser on the blog:

You have a dream. . . you may have 10 dreams. . . but you don’t know which one is worth investing in, and the thought of getting started feels daunting. So you keep your day job instead.

We’ve all been witness to bad investments. Millions of man hours have been wasted building products, features and services without any real customer validation.

Everyone has seen a slow start to business because most of the effort goes into building the product while audience building is neglected.

At KickoffLabs our goal is to help you validate your idea, build an audience and launch your dream with customers and confidence.

I encourage you to join our audience today so that you can be among the first wave of people who have realized that getting started is simpler than you thought.

This looks like an exciting idea.

They’re going to eat their own dog food and build an audience to help them make the first version of the software.

I contacted Scott Watermasysk about his new venture and he provided me with some insight into the mindset behind KickoffLabs.  I wanted to keep it simple and get the elevator pitch. So I stuck with only three questions.

1) What is the simple description of KickoffLabs

It is a drop dead simple way to put an idea out there and get some validation on it.

2) Why are you guys starting it?

There are tons of reasons for building it, but the simplest is it a tool I wish I had available to me.

3) What sort of information are you hoping to provide your users right now?

not much yet. We are still very early in the game, but checking out the blog and twitter ( http://twitter.com/kickofflabs ) is the best way to stay up to date.

Scott’s answer to number three was the first thing that popped into my head when I saw their post.

The democratization of opportunity sounds fun and noble. KickoffLabs sounds like a great blend of social networking and good old fashioned entrepreneurship.

Personally, I think these are just the guys to pull it off. Want to know more? Ask your questions in the comments and I’ll pass them on to the guys.

So if you’re reading this on your lunch hour and you’ve been sitting on an idea but aren’t sure about your next steps, go sign up on their site. Why not? What have you got to lose? You just might have everything to gain.